‘Tailoring has that ability to transform your everyday confidence’.
To many, The Fold London is just for celebrities and Duchesses, women that have status within the public eye. However after an evening interviewing the brand’s founder Polly McMaster at Home House, London I learnt that it is a brand not just creating beautiful clothes but in actual fact empowering the everyday working women to thrive in the workplace.
I was amazed at how The Fold is a brand steeped in attention to detail, quality, integrity, empowerment and community. Big and powerful words that I don’t use lightly but I do use passionately after hearing, seeing and experiencing Polly’s vision of the company.
For retailers today, its no longer enough to just have beautiful or fashionable or desirable clothes to engage the customer. Brands have to come with a message, a vision and constantly provide a solution to their everyday dressing.
That is exactly what Polly and her team are doing.
The Fold is helping women in the workplace find tailoring that gives them the power they deserve to truly hold their heads high and do a bloody good job. To get dressed everyday by buying into an edited collection that supports their goals and dreams for the future.
Offering clothing that elevates their standing but isn’t at Stella McCartney prices. The Fold understands that when a piece of clothing is worn that has had every detail considered, has been cut beautifully, has fabric from the highest quality mills. All mixed with a fresh and modern aesthetic, a women will be able to stand out from her peers in a sophisticated and elegant way.
There clothes are for women with an ambition and a dream but also want allow their individuality to shine through.
Why don’t you check out my favourite pieces from their current collection to elevate your working wardrobe.
The sharp but feminine coat – The Clarendon Coat
The non-party party dress – Eaton Dress
The classic dress with the rebellious twist : The Fitzrovia Dress
A sculptural addition to the Classic Camel Coat : The Napier Coat
The Unexpected Modern Suit : The Donmar
The week to weekend Top : The Fitzroy Top
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