Intelligent style : What I learnt from interviewing ME + EM

Loulou Storey and Clare Hornby, Creative Director of ME + EM

Is this intelligent style?

The question that founder of ME + EM Clare Hornby, regularly asks her team at design meetings.

Having an eye on creating solutions for her customers is at the heart of everything Clare does when creating the new collection, that and the constant quest to lengthen legs.

This quest has meant that the brand has become very well known for their trousers, being at the heart of how ME + EM is improving the quality of our everyday wardrobes. Their recent press endorsement has been extensive including Claudia Winkleman who has been shouting endorsement of their subtle kick flare; all in all their trousers fit like a dream.

From my experience, trousers are the piece that so many women find a challenge in their wardrobe as they struggle to get the right and flattering fit. Pockets in the right place, fabric they can wash time and time again. Tailored trousers, whether wide leg, cropped or flared are now an everyday fashion must have and ME + EM are helping women step away from the skinny jeans and become more confident with trying a new silhouette. Essentially building a perfectly pitched smart casual wardrobe and supporting you in everything you do throughout your day.

What has become their most iconic piece and the staple that will always be in the ME + EM collection is their side stripe trouser, perfectly & precisely placed to the front of the thigh to ensure that your legs are given a narrow and more flattering appearance. You can choose your strength from the bright red with the pale blue and cream stripe which make a real fashion statement through to the more subtle wide leg black trouser with grosgrain stipe and gold press studs or even have that nod to a trend in in their palazzo pant that are the perfect attire for any new or soon to be mum.

The iconic status of their clothes stretches beyond the trousers, with white shirts and cashmere jumpers given an intelligent update. The white shirts come in 2 lengths depending on whether you would like a layer poking out at the bottom or whether you need minimal bulk when tucked in. Of course the extra length has been carefully considered with the longer-length hem finished with side slits that elongate the leg as well as allow you to easily tuck in the front.

The cashmere jumper in hot pink is striking and would add a touch of edge to every outfit, perfectly paired with denim, leather or khaki. The cropped and boxy style offers a great nod to a waist especially if this is a challenging area for you.

However the pièce de résistance was the prince of wales check suit that I chose to wear on the evening. The oversized masculine style blazer brought the suit sharply into 2018, the crop, slim cut trousers with their rebellious and disruptive red stripe were a dream to wear. The slanted zips flattered the silhouette and despite being sat throughout the interview the trouser had minimal creases at the end.

Here are my TOP 5 intelligent pieces from ME+EM; stapes you need in your wardrobe:

Grosgrain Trim Checked Blazer

Cashmere Box Jumper

Longline White Cotton Shirt

Side Stripe Man pant

Stud detail man pant

To make a connection with more brands I’ve partnered with, take a look at my interview with The Fold and Kitri.