Loulou Storey

Style and Confidence Expert

Loulou Storey offers a unique & personalised approach to style. Dedicated to transformations, she teaches confident style through self awareness, a productive and organised wardrobe, a dash of inspiration and a focused shopping list. Based in Brighton, she works with clients in London, throughout the UK as well as internationally. Working over Skype and in person you can tap into her help wherever you are.

As a Style and Confidence Coach she specialises in personal style, confidence coaching, wardrobe audits and personal shopping. At the heart of her personal misson is ensuring that every client she works with doesn’t just look good but feels remarkable. Giving women the confidence to truly shine in their everyday life.

Loulou offers an important and unique addition to the classic personal stylist approach with confidence coaching integral to every clients experience. This provides personalised long lasting results to your style transformation.


Here’s how I do it


Understand what suits you and be inspired with how to dress.

Confidence Coaching

Learn to love and celebrate who you are.

Wardrobe Audits

De-clutter, organise and take control of what you own.

Personal Shopping

Know where to shop and what to buy.

Loulou is amazing, it was a total luxury to spend that much on me but it was worth every penny.

Vicky, Brighton

Thank you Loulou for a fabulous indulgent shopping experience and thank you for bringing some “sunshine” back into my life.

Kate, Brighton

I have loved my experience of working with you to adjust my thinking around my self-image.

Sue, Harrogate

I now feel refreshed, confident and so pleased that I can now say I really do wear ALL my clothes!

Angela, London

I have cleared out my wardrobe, got rid of half of my clothes but I have twice as much to wear.

Leah, New York